Analysis on the design of characters in Japanese p

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Analysis on the design of characters in Japanese packaging

in the design of packaging and decoration, characters can not only accurately convey commodity information, but also play a role in promoting commodities and beautifying commodities. The writing form and arrangement of words directly affect the overall effect of the picture. Throughout the commodity packaging in Japan, the character design is unique. Japanese designers can carry out creative ideas according to the attribute characteristics of commodities, form different font design styles, and make the commodity packaging elegant and unique, with distinctive national characteristics

first, Japanese characters are influenced by Chinese culture

Japan is an oriental country with a long history. But in ancient Japan, there was no written language of its own. Influenced by geographical conditions, Chinese characters were introduced into Japan through North Korea. For a long time, Japanese have used Chinese characters as a carrier to spread ideas and express emotions. Later, the Japanese made choices on the basis of Chinese characters and created their own characters. The Japanese characters of the national standard details sample tested by relevant industries are composed of kanji and kana. Japanese characters are greatly influenced by Chinese culture. The Japanese like Chinese characters very much and have a thorough study of Chinese calligraphy. Chinese calligraphy was introduced to Japan as early as the Tang Dynasty. Through repeated exploration and practice, the Japanese have formed a calligraphy art form with Japanese characteristics. Japanese designers widely use calligraphy fonts for creative design, and ink culture is well reflected in commodity packaging. Calligraphy fonts have different styles because of their different ages, and their application in decoration design has a unique effect. It has rich expressiveness and artistic appeal, and can fully reflect the regional cultural characteristics of commodities. In the process of creation, the designer fully considers the characteristics of the commodity itself and pays attention to the coordination relationship with other design elements. Font design or natural and smooth, ink splashing freely; Or fresh and elegant, dignified and beautiful. The form is colorful, full of rhythm and rhythmic beauty. It has a strong visual impact and can add infinite charm to the picture. We can feel the charm of Chinese traditional culture in Japanese packaging

Second, the development and innovation of Japanese calligraphy fonts

in the 1950s, Japanese calligraphy art was influenced by Bauhaus' idea and other abstract art schools, and produced an avant-garde calligraphy form, also known as "Mohist School". It created a new generation of Japanese calligraphy art and injected new vitality into the traditional calligraphy art form. In order to enable Japanese packaging products to enter the international market and participate in competition, and to meet the consumption needs of the new generation of mobile mobile mobile weights, designers have integrated new calligraphy fonts into modern packaging design, bringing a new visual experience to modern packaging design. Designers pay more attention to the innovative changes of calligraphy fonts, and create and design them as graphic elements. It can not only show the brand name and product name of goods, but also show the cultural connotation of goods to consumers. Japan has creators who specially design calligraphy fonts for commodity packaging. They emphasized that while drawing on and absorbing advanced western design concepts, they also paid attention to exploring and carrying forward traditional calligraphy art forms, and worked hard to achieve the combination and coordination of internationalism and nationality. Therefore, the calligraphy fonts of Japanese packaging have a variety of style characteristics. For example, in a Japanese noodle food package, the word "female" is written naturally and smoothly, with vivid charm, which is very in line with the attribute characteristics of goods, with the external sense of form of noodle food, full of personality and interest. Calligraphy font is both product name and graphics, with rhythmic beauty and dynamic. The packaging design of Japanese Suntory Pure Malt Whisky enlarges the calligraphy font "" with close-up, giving people a loud sense of cry. The use of contrast is just right. The word "" for an investment project of independent choice accounts for more than half of the picture. The bold and unrestrained font and full personality form the unique charm and creativity of Japanese packaging

III. arrangement and combination of Japanese characters

Japanese designers are indeed unique in the text design of packaging. They have profound cultural heritage and skilled arrangement skills, and give full play to their creative consciousness. The arrangement of characters is diverse and has different styles. Japanese kana and kanji arrangement, Japanese kana and English arrangement have created many new combinations and reached perfection. In the design process, designers pursue the overall formal beauty of fonts all the time. Every word and line strives to show artistic features such as contrast, harmony, balance and rhythm. Really make books. Density is consistent with density, while deficiency and reality correspond. Reflect the design concept and personalized characteristics. For example, Japanese cosmetics packaging takes the font image of the brand as the main expression element. At this time, the design and arrangement of the main text represent the characteristics of the commodity itself. The explanatory text is arranged in a standardized way, and the whole design highlights the noble, elegant, simple and fashionable design style of the commodity. In the packaging of some flavor snacks and convenience foods, the text arrangement is rich, and the performance effect of lively, jumping and dynamic is pursued. The designer first arranges the main text in the best vision area, and the secondary explanatory text is arranged in a smaller part or space in turn. In this way, consumers' eyes can read along a natural, reasonable and smooth process rhythm, so as to achieve a pleasing visual effect. In the packaging of electronic information products, simple, fashionable and eye-catching fonts are generally used, together with flexible arrangement forms. Reflect the characteristics of the times and high-tech characteristics of commodities

IV. humanized design

in the information and digital era, people's aesthetic concepts and value orientation have changed greatly. People hope to increase the emotion and personality of goods through design, so that the originally indifferent 2. Goods with high tensile strength, stiffness and hardness become vivid. The wave of humanized design swept the world. Japan pays more attention to humanized design in packaging design. Commodities are diversified and personalized. Designers attach importance to the text design in decoration design, emphasizing the aesthetic and cultural nature of text design. In font design, I like to use handwritten calligraphy fonts instead of computer standardized words. Pursue the artistic effect of bold and unrestrained calligraphy font and splashing ink; Pursue the beauty of white and vigorous fonts in the rapid movement of ink. There is a relaxed, natural and humanistic mood between the lines, which makes people appreciate the deep cultural connotation and achieve a poetic and picturesque artistic conception. With the development of society and the continuous progress of science and technology, standardized, unified and batch packaging design will be increasingly ignored. They are monotonous and monotonous, lacking vividness and diversity. Now Japanese designers pay more and more attention to the personalization of character design and the nationalization of design

in a word, the national style characteristics of Japanese packaging design have not been weakened due to the influence of international style, but have been developed and promoted with a new face under the new situation. Therefore, Japanese designers can design good works with national characteristics and facing the world

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