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Prepress resource management in on-demand printing ABC

compared with the cost-effective and high-yield advantages of traditional printing in large-scale reproduction, digital on-demand printing not only has the advantages of one piece printing, different pieces, and immediately desirable, but also with the large increase of large-scale production-oriented digital printing equipment, especially inkjet and laser web high-yield equipment has become increasingly popular in China, and the production capacity has also been steadily increased. The huge instantaneous production capacity demand requires the prepress department to provide the processed massive small print volume document information in time and realize continuous production, which makes the control of prepress documents become the real technical bottleneck for the success of the on-demand printing business model. As the lifeblood and core of digital printing technology, what practical help can prepress software suppliers provide for printing enterprises in on-demand printing? I think at least the following three points should be met. Point 1: many important facts of a successful business model of on-demand printing will not be mentioned in the industry. This is the so-called Kung Fu outside the poem. Taking the typical successful case of on-demand printing in the publishing industry, flash power company of the United States as an example, when we see that flash source produced 2million on on-demand printed books every month in 2006, with an average print volume of only 1.8 books per order, if we consider that each order is manually to find the original of the order books, and standardize the format and size of electronic source documents, then flash power may need government funding to maintain today, but it is profitable. Behind this is the publishing resource library composed of a large number of publications. In 2006, there were more than 4300 cooperative publishers and 400000 kinds of books available for on-demand printing. The real competitiveness of flash power is to have a standardized Book typesetting mechanism and resource management for a large number of books and periodicals. Relying on the advantages of the parent company to successfully establish a business model that has accumulated so many on-demand publishing resources is the key to the success and profitability of flash on-demand printing. If a prepress upstream software supplier cannot provide customers with the sharing of various successful or failed cases of on-demand printing at home and abroad, and help clarify that printing enterprises need to carefully consider which on-demand business model to operate in advance. Just doing sales and integration means the lack of market perception, it is also difficult to provide mature prepress products, and its own sustainable development ability and the value of becoming a reliable partner in the future are not high. Admittedly, industry and application analysis can not replace the actual operation of customer friction and wear testing machine detection and classification, but it will help customers see the direction of operation, which is the basic quality of excellent prepress software suppliers. In order to carry out on-demand printing projects, printing enterprises should also analyze the competitiveness of internal and external resource advantages in advance and carry out strategic planning, which can gradually and methodically implement the accumulation of customer and document resources, so as to achieve the purpose of avoiding detours and excessive exploration and establishing competitive advantages as soon as possible. Point 2: massive data management system needs massive small order information for on-demand printing. When there are enough customer orders and file information, how to manage massive database resources becomes a problem. The two core resources of on-demand printing are customer order information resources and electronic document resources that need to be copied before and after customer confirmation. Whether it is the publishing resources from the publishing house or the business card single page resources from the combined edition customers, it is necessary to carry out daily management such as customer authorization and confirmation of order information and document information. Similarly, whether it is a printing enterprise that needs to provide security and confidentiality certification for customers such as bank and insurance, or an on-demand printing enterprise that stores and prints electronic text resources for publishing houses, an e-commerce enterprise that stores and prints digital photos for end customers, a printing enterprise that stores and prints documents for combined and commercial customers, and a printing enterprise that provides storage and graphic reproduction services for art institutions, As well as graphic quick printing chain stores that can provide web printing services, they all need to have perfect massive information resource management planning schemes and software. In the future, there will be more industry opportunities waiting to be explored for the application of various one-dimensional codes and two-dimensional codes in the packaging fields such as drug supervision codes, food quality traceability system and IOT. A powerful and professional information and document resource management system will be even more powerful for on-demand printing enterprises that need to deal with massive orders and document information, which is also one of the symbols of suppliers that can provide comprehensive on-demand printing solutions. Point 3: the demand of digital green process determines the return on investment. Whether there are orders determines the value of on-demand printing enterprises, the number of orders determines the benefits of on-demand printing enterprises, and the standardization of document information determines the operational efficiency of on-demand printing enterprises. This makes that although the business model of obtaining order information and document information determines the business level of on-demand printing enterprises, the scrap price in Guangzhou and Foshan has increased by 20 yuan/ton, and the control of internal order information and document information has become the technical key to the success or failure of on-demand printing and the decisive factor of the internal operation cost of enterprises. The increasing concentration of the global printing industry, the reduction of the number of enterprises and the reduction of industry employees have made customer information management, customer order management and the management of documents to be printed by customers increasingly automated and efficient. Web printing is one of the means to achieve this automation of order management. Taiwan Jianhao can successfully complete tens of thousands of orders every day, which is inseparable from the powerful internal software automation process. Unlike the high-speed and high-yield of traditional printing of a large number of copies of the same content, massive small order information can only be completed by relying on a fully automated digital green process. Price competition makes it possible to reach the basic break even point only when it reaches a certain scale, which is also the reason why there are only a few combined enterprises in the industry, because this mode requires the maintenance of economies of scale. Only by building a fully automated digital green process from order collection to order confirmation and processing, and rapid production and logistics after payment, can the internal operating costs be minimized and the fluctuation of human factors be reduced, Realize the improvement of the core competitiveness of on-demand printing enterprises. With the further integration of the traditional printing industry and the IT information industry, the scientific and technological content of the industry has gradually increased, and the industrial competition has made the order quantity and quality become the lifeblood of the survival and development of printing enterprises, leading to the gradual shift of the focus of the whole printing process. Information acquisition, management and processing have become the core work of on-demand printing

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